Lord says that the similarity was intentional: “I tried to make the tattoo of the child praying looking like it might be Rust,” he confirms. One of Reggie’s tattoos in particular, that of a wavy- haired boy with his hands clasped in prayer, provoked much speculation on the internet given its resemblance to Rust. I lost a lot of sleep over all that research.” “I heavily researched all of the neo-Nazi tattoos, and everything that we pitched was something authentic,” he recalls. On the other hand, for Reggie Ledoux, a pedophile with a torso covered in tattoos, Lord says that he had to delve into the iconography of the neo-Nazi movement. Lord, who also practices at the East Side Ink tattoo shop in Manhattan’s Alphabet City, says that, in keeping with the detailed attention to realism that made True Detective so compelling, he was careful to make sure that all the tattoos were appropriate for the show’s Nineties setting, which proved relatively easy given his own experience tattooing bikers during those years. “When we came to try and figure out the Rust Cohle character, we started infusing details about his tattoos with clues into his life prior to the show,” Fukunaga explains. Later revisions turned the gang into the Iron Crusaders (its members’ tattoos reference anvils, bones, engine parts, and demons), but Rustin’s iconic bird remained. They decided instead to turn to Cohle’s undercover past as a member of a biker gang, whose emblem was originally meant to be a crow. Pizzolatto’s original script called for a pair of flaming dice, but Lord says that he and Fukunaga quickly decided it wasn’t right for his character. In True Detective, the tattoos graduated from decoration to characterization, especially in the case of McConaughey’s Rustin Cohle, a diffcult but brilliant detective who sets out to capture a serial killer with the help of Woody Harrelson’s Martin Hart. “Prior to the show, I had done tattoo work on my first film,” says Fukunaga of 2009’s Sin Nombre, “so I knew how hard it was to get authentic or convincingly real tattoos for a TV show, and, most often, I feel films and TV shows just fail at tattoos.” After first meeting through a mutual friend over dinner, the two quickly took a liking to each other and, when Fukunaga signed on to direct the entire first season of Nic Pizzolatto’s True Detective, he brought Lord on board to help ensure the tattoos had the same sort of detailed realism that runs through the series. If Lord and Fukunaga, whose professional collaboration on True Detective had an unusual depth, banter back and forth like close friends, it’s because they are. So you inspired a whole generation of that same tattoo on people.” To which a visibly amused Fukunaga laughs, “I don’t even know what to say.” “A lot of people have asked from all over the world if they can get copies of it because they want to get tattooed. “I have actually done a few versions of the Rust tattoo on people in real life,” he says to Cary Joji Fukunaga, who directed that series’s first season, of the crow that notably covers the forearm of Matthew McConaughey in True Detective. Night Shyamalan’s The Last Airbender, and, most memorably, the first season of HBO’s True Detective-imitation really is the sincerest form of flattery. But if you ask Josh Lord-the tattooist behind the (fake) tattoos in Tina Fey and Amy Poehler’s Sisters, the series Blindspot on NBC, M. It is not often that an artist speaks with pride of the many copies his work has inspired. For example, on November 21st, 2019, Redditor lacanderson shared an edited version in which the McConaughey has a phone in his hand and the caption reads, "The guy who killed Epstein looking at all the #epsteindidntkillhimself memes." The post received more than 2,100 points (98% upvoted) in less than six months (shown below, right).CARY JOJI FUKUNAGA AND TATTOO ARTIST JOSH LORD Over the next few years, the meme continued to experience wide-spread usage as a reaction. Expire in 18 / Trump has 1 year to use them all." The post received more than 8,800 points (92% upvoted) and 145 comments in less than three years (shown below, center). On April 16th, 2017, Redditor Redhead_exterminator shared a post from 4chan in which the image reacts to the text " MOAB has 15 year shelf life / 20 produced in 03. The following year, on April 12th, 2015, Twitter user shared a screenshot of the image with the caption, "Trying to resist watching the leaked Game of Thrones episodes like" (shown below, left). The post received more than 186,000 views in less than five years (shown below). On January 9th, 2016, YouTuber Ακάλυπτος Ανδρέας posted the clip of the scene. After taking the drugs, he takes a pull from his cigarette. On February 9th, 2014, HBO aired the fourth episode of True Detective entitled "Who Goes There." In the episode, the character Rust Cohle goes undercover and takes cocaine to maintain the disguise.
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